The largest retailer of agricultural inputs and implements

Why Farm & City
Farm and City is the preferred countrywide retail outlet offering retail agricultural inputs, building materials and general hardware across the nation.

Farm and City Centre is the largest retailer of agricultural inputs and implements through its network of 36 retail outlets in urban and farming areas: a one stop shop for all agricultural, building material and general hardware requirements.

Our flagship branch is the 2,000 m² Harare Hardware situated at the corner of Fourth Street and Kenneth Kaunda Avenue in Harare. Enjoying abundant parking space this flagship brand retails general hardware, agricultural inputs, veterinary products and building material.

Our product lines

The Farmers’ Co-op Limited Company was incorporated on 26 February 1919. The Maize Control Act of 1931 removed the marketing of maize from co-operatives and traders and placed it in the hands of a Maize Control Board. The Farmer’ Co-op ceased to be responsible for selling members’ maize both on the home and overseas market. What then seemed to be the way to go and revive the business was to reorganize the store into two departments, groceries and farm produce.

The buying department established in 1937 undertook the task of assisting farmers to deal with the problems of obtaining fertilizer, seeds, equipment and other necessary inputs. The company was later registered in 1953 and a re-organisation was carried out in October 1989 with the formation of Consolidated Farming Investments, which became the owner of most of the properties and investments previously owned by farmers’ Co-op.

In 1995, it was agreed that Consolidated Farming Investments would buy the farmers’ Co-op trading division which was to trade in future as the Farm and City Centre (FCC).

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We support over 300 rural agro-dealers

FCC actively assists over 300 agro-dealers in remote and rural areas by providing products on consignment to small dealers for resale, at no cost, to encourage entrepreneurship and promote brand outreach. We further assist the agro-dealers with business training programmes in collaboration with non-governmental organisations.

FCC donates various products to a number of individuals and institutions upon request.

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Our branch network